The real estate business is also going digital and now users can buy and sell properties without stepping outside the safety of their homes. Unless you plan on getting left behind in a highly competitive marketplace, you need to level up from the conventional brick-and-mortar stores and build a niche for your business on the world wide web. If you’re planning to move your real estate business online or you have already done so, you’ll need to make sure that you provide a comprehensive real estate platform for your users to interact with your business in the easiest and most convenient way. So, what are the pertinent features that make for a complete real estate platform? 

The first feature that you need to look into is easy on-boarding for your users, be it buyers or sellers or real estate agents. Users are always on the lookout for convenience and it is your job to make sure that your real estate portal is easy to sign up with. Keep your registration process simple and to the point and make sure that it can handle large loads so that there are no glitches when multiple users try to sign in at once. 

Once your user is registered with you, you need to ensure that you can retain them by meeting user expectations well. A detailed property listing page is a prerequisite for any good real estate platform, with properties and relevant information associated with each property listed in a clutter-free way that assists your end users with easy navigation. It is also a good idea to include real photos and even video walk-thruoghs of the listed properties to help users narrow down their purchasing choices. 

It is also a good idea to add information about the locality of each property so that potential buyers get a feel of the neighbourhood and can acquaint themselves with the local amenities and features before they shortlist properties. 

An interactive smart map that can guide your users to the best and most relevant properties near them is a great added benefit and will improve the overall user experience you can offer to your clients. Good online real estate platform solutions providers like Zeekin have in-built smart maps that will make the entire property management cycle easier for your users. 

Make sure that you have an option that lets your users mark the properties that they consider feasible so that they can go back and compare the properties they earmarked as favourites after they narrow down their search. This saves users a lot of time and effort and their goodwill towards your business will increase. 

Your payment gateways should be properly integrated and the user flow for making payments should be kept simple so that users can make online transactions seamlessly without loading errors or time-consuming steps. Your business will benefit tremendously if you create your real estate website using powerful software like Zeekin and the customisable tools and features are sure to improve your overall conversion and retention rates.